Vanguard + SEI · Physical Experience

Bringing Brands into Physical Space

Extending brand systems beyond screens and print into stage environments, workplace graphics and the places where people experience a brand in person.

Role
Creative Direction · Design
Scope
Environmental Design · Stage Design · Workplace Graphics
Organizations
Vanguard · SEI
Vanguard video stage set

Vanguard stage environment

During Vanguard’s brand evolution, I translated the new visual language into a modular stage environment for live, recorded and social video. The system used translucent panels, color, rhythm and flexible configurations to create a recognizable branded space without overwhelming the people on camera.

Concept → system → fabrication → in use.

SEI video environment

At SEI, I explored a new hard-set environment using bold architectural planes, saturated brand color and warmer wood elements. The work moved from hand concepts and digital studies into a finished production environment used in SEI video.

Global workplace graphics

I also developed environmental graphics for SEI offices, creating a flexible visual language built around color, pattern and repetition. I designed the poster series, prepared production artwork, coordinated printing and created mockups to explore how the work would live within individual spaces.

SEI workplace graphics installedSEI boardroom environmental graphic
SEI workplace poster 1SEI workplace poster 2SEI workplace poster 3SEI workplace poster 4SEI workplace poster 5SEI workplace poster 7SEI workplace poster 9SEI workplace poster 10

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